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  • Content and the E2.0 Strategy
    Created by Haydn Shaughnessy, Sep 19, 2010
    Updated by Haydn Shaughnessy, Sep 19, 2010
    Shared With: Clearvale SecondFloor

    Ultimately a platform's value lies either in being able to identify new business opportunities or reducing the friction when realising opportunities.

    Clearvale is a great platform for both, in our estimation ahead of the curve in how to manage business ecosystems in a practical way.

    We have our own practical perspective on that too. IDC recently estimated that many companies are spending around $28,000 per employee to find information whereas they could be delivering appropriate content to them. Appropriate content has to be trustworthy, contextualised and channelled. It is also what engaged people in networks and, when it meets the right criteria, it helps them make better decisions.

    As we adopt social technologies into the enterprise we need to remember that the original impetus behind "social" was content, particularly blogs and the democratization of content. Unless you can develop content to attract people to a network then the network can become an obligation.

    Content for its own sake is not a whole lot of good of course. The outstanding opportunity of the E2.0 platform is to develop appropriate content, content that will lead people to make better decisions. The problem is that most content is now unstructured and unstructured content even inside the enterprise is growing at 650% a year.

    As the enterprise evolves into a more social domain the amount of unstructured content available multiplies - typically outstripping your existing search, acquisition and analysis processes. You have the opportunity to know more but can't get at it. Yet this unstructured data could be just what your new networks need. In fact I'd argue it is essential to the success of any community.

    But this is an exciting moment. we no longer need to talk about information overload. We need to talk about information structuring because to date the missing ingredient has been ways to give structure - to classify and categorise information in dynamic ways. Recent research has shown that people who have access to good structured information make decisions that can be more productive for the enterprise. ESN's are a dynamic environment where good content will lead to good knowledge flow and better decisions.




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